Hello,
Welcome to the August edition of EIN Essentials.
Can you believe we are just four months away from 2026? Don't worry, there’s still plenty of time to make headlines and finish the year strong. And EIN Presswire can help you with that.
Today we have updates from our fast-growing Substack, a preview of a major industry summit where Newsmatics (our parent company) executives will be in attendance, and key takeaways from our latest white paper on how press releases can elevate SEO and AI discoverability.
Plus, our marketing intern sat down for an in-depth interview with an EIN Presswire client who landed coverage in major outlets like AP News. His secret sauce? He shares that, along with how his company is helping more people unlock the door to homeownership.
And we have more news for you!
If you haven’t already, subscribe now to our EIN Presswire Substack to stay updated on our new articles and content about the evolving PR industry.
Inside this issue:
MarCom Summit preview
White paper on press releases and AI
Newsmatics VP joins Forbes
My Home Pathway founder interview
PR students talk future of the industry
Notable clients
Catch the AI-Powered Press Release Glow-Up at the MarCom Summit 🤖
Have you heard about the Mid-Atlantic MarCom Summit?
It’s one of the biggest gatherings of marketing, advertising, media and PR professionals in the country. The annual event packs a full day of networking at the Convene Conference Center in Arlington, Virginia.
We’re excited to share that several executives and members of the marketing team from our parent company, Newsmatics, will be there on Oct. 9.
Not to brag (okay, maybe a little), but we’re not your average presswire. At the summit, we’ll be showcasing how our innovative tools are helping reshape news consumption in the age of AI.
From smarter distribution to enhanced visibility in AI search engines, press releases are evolving, and you'll learn how we're on the front lines of that change.
Stop by our table to learn more about how Newsmatics and EIN Presswire are transforming the way news gets discovered. Click here for more ticket information.
How Press Releases Boost Your AI Reach 🖥
You may have noticed a major shift in the way people search for information.
Today it’s not just about getting your content picked up by Google. AI-powered tools like ChatGPT, Gemini and Claude are becoming new gateways to information.
These systems need reliable references, which is where press releases come in. They’re proven sources that help people find accurate information about your brand.
Want to learn more? Our latest white paper explores how press releases now support both search engine optimization (SEO) and generative engine optimization (GEO).
To explain it in simple terms, GEO is an emerging strategy that focuses on getting your content into AI systems so it can appear in chatbot answers, AI-generated summaries, and other AI search results.
Click here to download the white paper.
Big News for Our VP 📰
Turns out Forbes likes Jeremy Fields almost as much as we do.
Our vice president of corporate development at Newsmatics has been accepted into the Forbes Communications Council, an invite-only club for PR and comms leaders who know their stuff.
He'll be writing about how press releases can make waves in search and AI, among other topics.
His first piece just hit the press, and it’s on a topic you may not know yet but are sure to hear more about soon: generative engine optimization (GEO).
My Home Pathway Founder Finds PR Success 💪
Our intern, Lilibet Kirwan, interviewed the founder of a fintech company that supports future homebuyers who lack resources. He explained how he leveraged EIN Presswire’s press release distribution service to significantly increase awareness.
Little did My Home Pathway founder and CEO Castleigh Johnson know he'd not only land in our network of publications through Affinity Group Publishing, but also in other major media outlets like AP News.
His company addresses the widening wealth gap, with home equity as the single most significant driver of generational wealth.
Feel free to email Issac Morgan if you want to be our next featured guest or have suggestions.
PR Students Talk Future of the Industry 🎙️
Before wrapping up her internship, A'Mya Kendrick went out with a bang. She and fellow public relations student Chloe Martin shared their insights on the future of PR and news technology.
What did we learn? Kendrick, who is a senior at Eastern Kentucky University, says that press release writing and distribution are still taught in college.
On our second “Heard on the Streets” podcast, they shared their perspectives on the growing role of press releases and more.
In the interview, Kendrick and Martin talk about keeping up with professional standards in a fast-changing industry.
You have to hear this conversation for yourself, so click here.
Client Shout-Out ❤️
At EIN Presswire, every client has a story worth telling, and we love making sure the world hears it.
Our clients have one thing in common: they value the power of getting their news out to the masses.
From global brands to grassroots organizations, our goal stays the same: helping every client’s news make headlines. Today, we’re giving a quick shout-out to some notable clients:
Vaseline: For more than 150 years, the petroleum jelly–based brand has provided accessible and effective skin care through its iconic healing jelly, lotions, and creams. Read their release about their new Screen Block aimed at protecting people from blue-light exposure.
Children’s Mercy Hospital: A champion in pediatric health care, bringing hope and healing to children and families while sharing vital medical breakthroughs. Visit their website.
WEBTOON Entertainment: A global comics and anime giant that recently teamed up with Disney in a deal that has the industry buzzing. Learn more here.
Otter PR: A public relations firm and press coverage specialist based in St. Petersburg, Florida. Read their press release about a recent award.
The Substack Scene ✍️
Not too familiar with Substack? It’s a free digital platform where anyone can share stories and ideas. We joined to bring you actionable PR tips, insightful news about the industry, and inspiring stories about the people shaping it. EIN Presswire’s articles are made for PR and marketing pros, as well as anyone who just loves the craft.
Subscribe now to the EIN Presswire Substack to stay updated on the latest in the evolving PR industry.
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