EIN Essentials: Insider Guide to Media Trends & Smarter PR Strategies

Hello folks 👋

Welcome to our debut edition of EIN Essentials, your insider guide to media trends and smarter PR strategies.

Think of it like a highlight reel from our EIN Presswire Substack, but with a little extra.

You'll get expert takes on press release strategy, the latest in communications trends, company news, and press release tips worth stealing. Plus, you'll discover how press releases are influencing AI and driving real results through distribution.

Last but not least, you'll find exclusive interviews and frank conversations with industry leaders, some of whom are EIN Presswire clients.

Let's get to it!

Inside this issue:

1. Meet the new summer interns

2. Distribution data

3. Summer special pricing

4. Exclusive interviews

5. Actionable tips for press releases

6. White paper: AI-driven communications

A Warm Welcome to Our Summer Interns 🎊

First of all, we want to introduce you to our powerhouse team of interns. They’ve joined us this summer to gain real-world experience while bringing some serious skills to our social media and marketing communications efforts.

In short, they’re pretty awesome! 🙌

They also happen to be members of the Public Relations Student Society of America (PRSSA), a national organization that helps future PR pros grow their skills, build connections, and more.

Based in Knoxville, Tennessee, Kiley Fenn is a senior college student studying public relations with a minor in business administration. Her passion for PR began while working with nonprofit organizations and has since expanded across a variety of industries. “I love working for EIN and look forward to the rest of the summer!” she says.

Hailing from Paducah, Kentucky, A'Mya Kendrick is heading into her final year at Eastern Kentucky University. While she’s still exploring what comes after graduation, one thing is clear: “I love all things PR, but what really attracts me is the relationships I have built along the way,” she says.

Lilibet Kirwan is a communications and law student at American University in Washington D.C. She is passionate about language, emerging technologies, and their roles in PR. “I’m excited to be working with EIN this summer,” she says. “When I’m not creating Insta posts for USPT, you’ll find me playing rugby sevens or speaking French with my family.”

Press Releases Aren’t Outdated — Here’s Proof! 💯

Think press releases are from the dinosaur 🦕 age? Think again.

Our data science team tracks every press release distributed through EIN Presswire — and the numbers speak for themselves.

As of May 31, more than 70,000 press releases were published across a myriad of publications and news platforms. Over the past year? 160,000+ press releases. This shows that brands are using press releases more than ever to build their narratives and reach their audiences.

Want to see what’s making headlines? Browse press releases.

Sun's Out, Deals On ☀️

Press releases for as low as $39.96? Yep, you read that correctly. Our summer special is live — and it’s built to help startups, agencies, and brands stay visible without breaking the bank. You’ll get bonus credits, flexible usage for up to a year, and no surprise fees. But it ends June 30, so don’t sleep on it. Find out more.

Exclusive Interviews 🎥

What’s the word on the street in public relations?

We’ve been digging into that on our EIN Presswire Substack with Heard on the Streets — where comms insiders skip the fluff and get real about the industry.

In our first edition, we talked to Sherrie Handrinos, founder of Boost 1 Marketing & PR, who reminded us that PR isn’t a magic wand — it’s about crafting real stories that actually resonate with the media.

And in another exclusive interview, we caught up with a man often touted as a “PR legend.” Michael Levine has worked with icons like Michael Jackson, Joan Rivers, and David Bowie. He shared a few lessons from his colorful, iconic career, while opening up about how he built a roster of celebrity clients while navigating life with dyslexia.

Explore more here or feel free to email Issac Morgan if you want to be our next featured guest or have suggestions.

Small Biz Expert Shares Real PR Tips 🪫

Speaking of EIN Presswire clients, meet Ramon Ray. He’s a small business expert, keynote speaker, event host — and wears about a dozen other hats, too.

Fortunately, he teamed up with us for a series on Substack where he’s sharing real, actionable tips on how small businesses can use press releases to actually get results.

He also breaks down why press releases still work — yep, even in the age of AI — from building credibility to helping with SEO.

You don’t wanna miss it. Part two has just dropped, where Ray breaks down real-world examples of how to utilize press releases for your business.

Check out part one here. And part two is here.

AI Might Just Be the MVP of Modern Comms 🤖

The communications industry is evolving fast and AI is at the center of it.

While AI-driven tools bring big advantages, shaping messaging for platforms like Gemini and ChatGPT comes with challenges.

Meanwhile, PR budgets are shrinking, but expectations? Still high.

Here’s a fun fact: More people now turn to AI-powered search engines to learn about brands.

That shift makes press releases key for controlling narratives and ensuring AI gets the right data and messaging.

In our latest white paper, we dive deep into AI-driven communications, offering practical strategies to navigate this changing landscape without breaking the bank. Download the toolkit now.

Craving more PR insights, tips or exclusive content?

Head over to our EIN Presswire Substack, Facebook, Instagram, LinkedIn and Bluesky.