Hello 👋
Though February is the shortest month of the year, we hope you’ve still managed to flood the headlines. After all, news doesn’t sleep.
For us, it’s been a busy but productive month. We’re teaming up with college students on a campaign that gives young PR trailblazers a platform to amplify their voices about the power of the modern day press release.
We’re also just days away from a coding marathon featuring students across Central Europe whose data analytics skills will be put to the ultimate test.
Plus, our EIN Presswire team members from all corners of the world gathered in sunny Florida to talk about the future of news and platform upgrades designed to help you gain an even better experience.
Keep scrolling for the details and more in this month’s edition of EIN Essentials.
If you haven’t already, hit the button below to subscribe to stay updated on articles and content about the evolving PR industry.
Inside this issue:
2026 Miami workshop
Hackathon returns
PR student campaign
Results-driven press releases
Big Ideas in the MIA 🌞
During our EIN Presswire workshop in Miami, excitement filled the conference room as customer service reps and leaders rolled up their sleeves and dove into bold, fresh ideas to boost brand awareness and customer experience.
Of course, there was some fun too: A boat ride across the beautiful waters of Miami Beach. A hunt for the best Cuban sandwich in Little Havana. And one of our customer service team members even won a free vacation for her and her loved ones.
So what did this three-day meeting mean for you? More visibility. New tools are rolling. Better performance. And platform updates built to make your experience smoother and your results stronger.
Students Will Shake Up the News Business in 2026 Hackathon 👩💻
We’re counting down to Newsmatics’ 2026 Hackathon, scheduled for Feb. 27-28, where students in Brno, Czechia will pull an all-nighter, showcasing their data analytics and coding skills.
And the cool thing about the friendly competition: teams will have a chance to win cash prizes. Hosted by Newsmatics, the parent company of EIN Presswire, participants will have access to real-world news data and tools to build solutions company leaders could actually use.
The Next Gen of PR Is Putting Press Releases at the Forefront 🔌
We’ve been talking a lot in 2025 about the value of press releases in the age of AI. Now we’re handing the mic to the next generation of PR professionals who are proving just how powerful modern news releases can be in today’s communications landscape.
Led by our intern, Lilibet Kirwan, Newsmatics is collaborating with student firms to showcase how they’re using press releases to gain media attention and boost AI visibility in search results.
How to Write an Effective Press Release to Gain Results ✍️
Wonder why more brands are suddenly being sourced by AI tools? One big reason is strategic press release distribution.
But it’s not just about pushing out a release. You should have a strategy. That’s why we broke down the key elements of an effective news release, including how to structure it in the age of AI. Stay tuned for our white paper on this important topic.
We also unpack common jargon used by distribution platforms, all in layman’s terms, and brought in an expert from our EIN Presswire team to share her knowledge.
Check out our comprehensive guide covering PR, SEO and AI visibility.
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