With artificial intelligence continuing to expand into nearly every industry, public relations practitioners are rethinking their communications strategies to deliver results for clients.
Although AI is reshaping how PR teams operate, public relations students are still learning the traditional fundamentals of the field: building media relationships, drafting press releases, and crafting clear, consistent messaging.
Two students recently shared their perspectives on these topics and more during our latest “Heard on the Streets” podcast. In the interview, A’Mya Kendrick and Chloe Martin offered insights into where public relations and news technology are headed.
From the growing role of press releases to the future of digital journalism, they discuss how the next generation of PR professionals can adapt, innovate, and uphold ethical standards in a fast-changing industry.
Their conversation offers a glimpse into how emerging tools and platforms could redefine how stories are told — and how audiences engage with them.
🎧 Give it a listen, share it, and let us know what you think.
