📰 This week in industry news, our parent company Newsmatics explored how AI is reshaping news distribution at the Mid-Atlantic MarCom Summit. Other highlights include Mike Kirk being named UConn’s permanent VP for communications, Carol Roos joining Arcwood Environmental as chief communications and sustainability officer, and the University of Miami launching a new media negotiation course for students. Here’s a closer look at the top stories.
UConn Names Mike Kirk Vice President for Communications – The University of Connecticut has appointed Mike Kirk as vice president for communications after he served in the role on an interim basis since 2024. Kirk, who joined UConn in 2005, oversees a team of more than 40 professionals handling marketing, branding, media relations, and public engagement. President Radenka Maric praised Kirk’s leadership and commitment to strengthening the university’s voice and reputation. Before joining UConn, Kirk was press secretary to U.S. Rep. John B. Larson. Read more here.
Newsmatics Sheds Light on AI Impacting News Distribution and Discoverability – At the Mid-Atlantic MarCom Summit, Newsmatics led a discussion on how artificial intelligence is transforming how news is shared and discovered. Panelists emphasized the need for communicators to consistently publish content that feeds AI systems like ChatGPT and Gemini to maintain message control in an AI-driven landscape. The AI-powered news intelligence company also showcased its upcoming Newsmatics Data Studio, a platform designed to streamline news distribution and media monitoring. This press release was distributed through EIN Presswire, you can read more about the takeaways here.
New York Art Life Magazine Features Marketing Strategist Alzbeta Miskovska – New York Art Life Magazine is publishing an in-depth interview with Alzbeta Miskovska, a Boston-based marketing strategist known for blending data-driven insights with creative intuition. The feature explores her approach to brand strategy, emphasizing empathy, authenticity, and cross-cultural resonance. Miskovska also shares perspectives on AI in marketing, ethical persuasion, and case studies. Read the full press release. This news was published in MarCom Europe, part of Affinity Group Publishing.
Carol Roos Appointed as Chief Communications and Sustainability Officer at Arcwood Environmental – Arcwood Environmental, an EQT Infrastructure portfolio company, has named Carol Roos as Chief Communications and Sustainability Officer. Roos will lead global communications, stakeholder engagement, and sustainability strategy across Arcwood’s waste management, recycling, and resource recovery operations. She joins from Invenergy, where she oversaw corporate affairs and brand strategy, and previously advised Fortune 500 companies at Brunswick Group. Find out the details here.
UM Launches Media Negotiation Course – The University of Miami School of Communication is offering a new course this fall, JMM 465/665: Media Negotiation, designed to help students strengthen self-advocacy and negotiation skills. Taught by adjunct professor Eddy Arias, the class uses real-world cases, role-playing, and guest speakers from TikTok, Netflix, and Disney to prepare students for high-stakes decisions in media and beyond. Students learn to approach negotiations with curiosity, preparation, and confidence, bridging classroom learning with career-ready skills. Read more about the course here.
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